PEST\u5206\u6790\u6a21\u578b\uff08PEST Analysis\uff09<\/h2>\n
PEST\u5206\u6790\u662f\u5206\u6790\u4f01\u4e1a\u5916\u90e8\u5b8f\u89c2\u73af\u5883\u7684\u4e00\u79cd\u65b9\u6cd5\u3002\u5b8f\u89c2\u73af\u5883\u53c8\u79f0\u4e00\u822c\u73af\u5883\uff0c\u662f\u6307\u5f71\u54cd\u4e00\u5207\u884c\u4e1a\u548c\u4f01\u4e1a<\/a>\u7684\u5404\u79cd\u5b8f\u89c2\u529b\u91cf\u3001\u56e0\u7d20\u3002\u5bf9\u5b8f\u89c2\u73af\u5883\u56e0\u7d20\u4f5c\u5206\u6790\uff0c\u4e0d\u540c\u884c\u4e1a\u548c\u4f01\u4e1a<\/a>\u6839\u636e\u81ea\u8eab\u7279\u70b9\u548c\u7ecf\u8425<\/a>\u9700\u8981<\/a>\uff0c\u5206\u6790\u7684\u5177\u4f53\u5185\u5bb9\u4f1a\u6709\u5dee\u5f02\uff0c\u4f46\u4e00\u822c\u90fd\u5e94\u5bf9\u653f\u6cbb\uff08Political\uff09\u3001\u7ecf\u6d4e<\/a>\uff08Economic\uff09\u3001\u6280\u672f\uff08Technological\uff09\u548c\u793e\u4f1a\uff08Social\uff09\u8fd9\u56db\u5927\u7c7b\u5f71\u54cd\u4f01\u4e1a\u7684\u4e3b\u8981\u5916\u90e8\u73af\u5883\u56e0\u7d20\u8fdb\u884c\u5206\u6790\uff0c\u79f0\u4e4b\u4e3aPEST\u5206\u6790\u6cd5\u3002 <\/p>\n
![](\"https:\/\/pic4.zhimg.com\/80\/v2-9d2a22f07c3a9be0b950e1d59bfe1df3_720w.webp\")
<\/div>\n PEST\u5206\u6790\u8868<\/p>\n
\u653f\u6cbb\u3001\u653f\u7b56\u548c\u6cd5\u5f8b\u73af\u5883\u7ecf\u6d4e\u73af\u5883\u793e\u4f1a\u6587\u5316\u73af\u5883\u6280\u672f\u73af\u5883\u73af\u4fdd\u5236\u5ea6\u7ecf\u6d4e\u589e\u957f\u6536\u5165\u5206\u5e03\u653f\u5e9c\u7814\u7a76\u5f00\u652f\u7a0e\u6536\u653f\u7b56\u5229\u7387\u4e0e\u8d27\u5e01\u653f\u7b56\u4eba\u53e3\u7edf\u8ba1\u3001\u4eba\u53e3\u589e\u957f\u7387\u3001<\/p>\n
\u5e74\u9f84\u5206\u5e03\u4ea7\u4e1a\u6280\u672f\u5173\u6ce8\u56fd\u9645\u8d38\u6613\u7ae0\u7a0b\u4e0e\u9650\u5236\u653f\u5e9c\u5f00\u652f\u52b3\u52a8\u529b\u4e0e\u793e\u4f1a\u6d41\u52a8\u6027\u65b0\u578b\u53d1\u660e\u4e0e\u6280\u672f\u53d1\u5c55\u5408\u540c\u6267\u884c\u6cd5<\/p>\n
\u6d88\u8d39\u8005\u4fdd\u62a4\u6cd5\u5931\u4e1a\u653f\u7b56\u751f\u6d3b\u65b9\u5f0f\u53d8\u9769\u6280\u672f\u8f6c\u8ba9\u7387\u96c7\u7528\u6cd5\u5f8b\u5f81\u7a0e\u804c\u4e1a\u4e0e\u4f11\u95f2\u6001\u5ea6<\/p> \u4f01\u4e1a\u5bb6\u7cbe\u795e\u6280\u672f\u66f4\u65b0\u901f\u5ea6\u4e0e\u751f\u547d\u5468\u671f\u653f\u5e9c\u7ec4\u7ec7\/\u6001\u5ea6\u6c47\u7387\u6559\u80b2\u80fd\u6e90\u5229\u7528\u4e0e\u6210\u672c\u7ade\u4e89\u89c4\u5219\u901a\u8d27\u81a8\u80c0\u7387\u6f6e\u6d41\u4e0e\u98ce\u5c1a\u4fe1\u606f\u6280\u672f\u53d8\u9769\u653f\u6cbb\u7a33\u5b9a\u6027\u5546\u4e1a\u5468\u671f\u7684\u6240\u5904\u9636\u6bb5\u5065\u5eb7\u610f\u8bc6\u3001\u793e\u4f1a\u798f\u5229\u53ca\u5b89\u5168\u611f\u4e92\u8054\u7f51\u7684\u53d8\u9769\u5b89\u5168\u89c4\u5b9a\u6d88\u8d39\u8005\u4fe1\u5fc3\u751f\u6d3b\u6761\u4ef6\u79fb\u52a8\u6280\u672f\u53d8\u9769
PEST\u5206\u6790\u7684\u5185\u5bb9<\/p>\n
(\u4e00) \u653f\u6cbb\u6cd5\u5f8b\u73af\u5883<\/a>\uff08Political Factors\uff09 <\/h2>\n \u653f\u6cbb\u73af\u5883\u5305\u62ec\u4e00\u4e2a\u56fd\u5bb6\u7684\u793e\u4f1a\u5236\u5ea6\uff0c\u6267\u653f\u515a\u7684\u6027\u8d28\uff0c\u653f\u5e9c\u7684\u65b9\u9488\u3001\u653f\u7b56\u3001\u6cd5\u4ee4\u7b49\u3002 \u4e0d\u540c\u7684\u56fd\u5bb6\u6709\u7740\u4e0d\u540c\u7684\u793e\u4f1a\u6027\u8d28\uff0c\u4e0d\u540c\u7684\u793e\u4f1a\u5236\u5ea6\u5bf9\u7ec4\u7ec7\u6d3b\u52a8\u6709\u7740\u4e0d\u540c\u7684\u9650\u5236\u548c\u8981\u6c42\u3002 \u5373\u4f7f\u793e\u4f1a\u5236\u5ea6\u4e0d\u53d8\u7684\u540c\u4e00\u56fd\u5bb6\uff0c\u5728\u4e0d\u540c\u65f6\u671f\uff0c\u7531\u4e8e\u6267\u653f\u515a\u7684\u4e0d\u540c\uff0c\u5176\u653f\u5e9c\u7684\u65b9\u9488\u7279\u70b9\u3001\u653f\u7b56\u503e\u5411\u5bf9\u7ec4\u7ec7\u6d3b\u52a8\u7684\u6001\u5ea6\u548c\u5f71\u54cd\u4e5f\u662f\u4e0d\u65ad\u53d8\u5316\u7684\u3002 <\/p>\n
\u91cd\u8981\u7684\u653f\u6cbb\u6cd5\u5f8b\u53d8\u91cf\uff1a <\/p>\n
\u00b7 \u6267\u653f\u515a\u6027\u8d28 <\/p>\n
\u00b7 \u653f\u6cbb\u4f53\u5236 <\/p>\n
\u00b7 \u7ecf\u6d4e\u4f53\u5236<\/a> <\/p>\n
\u00b7 \u653f\u5e9c\u7684\u7ba1\u5236 <\/p>\n
\u00b7 \u7a0e\u6cd5\u7684\u6539\u53d8 <\/p>\n
\u00b7 \u5404\u79cd\u653f\u6cbb\u884c\u52a8\u59d4\u5458\u4f1a <\/p>\n
\u00b7 \u4e13\u5229\u6570\u91cf <\/p>\n
\u00b7 \u4e13\u5229\u6cd5\u7684\u4fee\u6539 <\/p>\n
\u00b7 \u73af\u5883\u4fdd\u62a4\u6cd5 <\/p>\n
\u00b7 \u4ea7\u4e1a\u653f\u7b56<\/a> <\/p>\n
\u00b7 \u6295\u8d44\u653f\u7b56<\/a> <\/p>\n
\u00b7 \u56fd\u9632\u5f00\u652f\u6c34\u5e73 <\/p>\n
\u00b7 \u653f\u5e9c\u8865\u8d34\u6c34\u5e73 <\/p>\n
\u00b7 \u53cd\u5784\u65ad\u6cd5\u89c4 <\/p>\n
\u00b7 \u4e0e\u91cd\u8981\u5927\u56fd\u5173\u7cfb <\/p>\n
\u00b7 \u5730\u533a\u5173\u7cfb <\/p>\n
\u00b7 \u6c11\u4f17\u53c2\u4e0e\u653f\u6cbb\u884c\u4e3a <\/p>\n
(\u4e8c) \u7ecf\u6d4e\u73af\u5883\uff08Economic Factors\uff09 <\/h2>\n
\u7ecf\u6d4e\u73af\u5883<\/a>\u4e3b\u8981\u5305\u62ec\u5b8f\u89c2\u548c\u5fae\u89c2\u4e24\u4e2a\u65b9\u9762\u7684\u5185\u5bb9\u3002 \u5b8f\u89c2\u7ecf\u6d4e\u73af\u5883\u4e3b\u8981\u6307\u4e00\u4e2a\u56fd\u5bb6\u7684\u4eba\u53e3\u6570\u91cf\u53ca\u5176\u589e\u957f\u8d8b\u52bf\uff0c\u56fd\u6c11\u6536\u5165<\/a>\u3001\u56fd\u6c11\u751f\u4ea7\u603b\u503c<\/a>\u53ca\u5176\u53d8\u5316\u60c5\u51b5\u4ee5\u53ca\u901a\u8fc7\u8fd9\u4e9b\u6307\u6807\u80fd\u591f\u53cd\u6620\u7684\u56fd\u6c11\u7ecf\u6d4e\u53d1\u5c55\u6c34\u5e73\u548c\u53d1\u5c55\u901f\u5ea6<\/a>\u3002 \u5fae\u89c2\u7ecf\u6d4e\u73af\u5883\u4e3b\u8981\u6307\u4f01\u4e1a\u6240\u5728\u5730\u533a\u6216\u6240\u670d\u52a1\u5730\u533a\u7684\u6d88\u8d39\u8005\u7684\u6536\u5165\u6c34\u5e73\u3001\u6d88\u8d39\u504f\u597d<\/a>\u3001\u50a8\u84c4\u60c5\u51b5\u3001\u5c31\u4e1a\u7a0b\u5ea6\u7b49\u56e0\u7d20\u3002\u8fd9\u4e9b\u56e0\u7d20\u76f4\u63a5\u51b3\u5b9a\u7740\u4f01\u4e1a\u76ee\u524d\u53ca\u672a\u6765\u7684\u5e02\u573a\u5927\u5c0f\u3002 <\/p>\n
\u91cd\u8981\u76d1\u89c6\u7684\u5173\u952e\u7ecf\u6d4e\u53d8\u91cf\uff1a <\/p>\n
\u00b7 GDP<\/a>\u53ca\u5176\u589e\u957f\u7387 <\/p>\n
\u00b7 \u4e2d\u56fd\u5411\u5de5\u4e1a\u7ecf\u6d4e\u8f6c\u53d8 <\/p>\n
\u00b7 \u8d37\u6b3e\u7684\u53ef\u5f97\u6027 <\/p>\n
\u00b7 \u53ef\u652f\u914d\u6536\u5165\u6c34\u5e73 <\/p>\n
\u00b7 \u5c45\u6c11\u6d88\u8d39(\u50a8\u84c4)\u503e\u5411 <\/p>\n
\u00b7 \u5229\u7387<\/a> <\/p>\n
\u00b7 \u901a\u8d27\u81a8\u80c0\u7387<\/a> <\/p>\n
\u00b7 \u89c4\u6a21\u7ecf\u6d4e<\/a> <\/p>\n
\u00b7 \u653f\u5e9c\u9884\u7b97\u8d64\u5b57<\/a> <\/p>\n
\u00b7 \u6d88\u8d39\u6a21\u5f0f<\/a> <\/p>\n
\u00b7 \u5931\u4e1a\u8d8b\u52bf <\/p>\n
\u00b7 \u52b3\u52a8\u751f\u4ea7\u7387\u6c34\u5e73 <\/p>\n
\u00b7 \u6c47\u7387<\/a> <\/p>\n
\u00b7 \u8bc1\u5238\u5e02\u573a<\/a>\u72b6\u51b5 <\/p>\n
\u00b7 \u5916\u56fd\u7ecf\u6d4e\u72b6\u51b5 <\/p>\n
\u00b7 \u8fdb\u51fa\u53e3\u56e0\u7d20 <\/p>\n
\u00b7 \u4ef7\u683c\u6ce2\u52a8 <\/p>\n
\u00b7 \u8d27\u5e01<\/a>\u4e0e\u8d22\u653f\u653f\u7b56<\/a> <\/p>\n
(\u4e09) \u793e\u4f1a\u6587\u5316\u73af\u5883<\/a> \uff08Sociocultural Factors\uff09<\/h2>\n
\u793e\u4f1a\u6587\u5316\u73af\u5883<\/a>\u5305\u62ec\u4e00\u4e2a\u56fd\u5bb6\u6216\u5730\u533a\u7684\u5c45\u6c11\u6559\u80b2\u7a0b\u5ea6\u548c\u6587\u5316\u6c34\u5e73\u3001\u5b97\u6559\u4fe1\u4ef0\u3001\u98ce\u4fd7\u4e60\u60ef\u3001\u5ba1\u7f8e\u89c2\u70b9\u3001\u4ef7\u503c\u89c2\u5ff5<\/a>\u7b49\u3002 \u6587\u5316\u6c34\u5e73\u4f1a\u5f71\u54cd\u5c45\u6c11\u7684\u9700\u6c42\u5c42\u6b21\uff1b \u5b97\u6559\u4fe1\u4ef0\u548c\u98ce\u4fd7\u4e60\u60ef\u4f1a\u7981\u6b62\u6216\u62b5\u5236\u67d0\u4e9b\u6d3b\u52a8\u7684\u8fdb\u884c\uff1b \u4ef7\u503c\u89c2\u5ff5<\/a>\u4f1a\u5f71\u54cd\u5c45\u6c11\u5bf9\u7ec4\u7ec7\u76ee\u6807<\/a>\u3001\u7ec4\u7ec7\u6d3b\u52a8\u4ee5\u53ca\u7ec4\u7ec7\u5b58\u5728\u672c\u8eab\u7684\u8ba4\u53ef\u4e0e\u5426\uff1b \u5ba1\u7f8e\u89c2\u70b9\u5219\u4f1a\u5f71\u54cd\u4eba\u4eec\u5bf9\u7ec4\u7ec7\u6d3b\u52a8\u5185\u5bb9\u3001\u6d3b\u52a8\u65b9\u5f0f\u4ee5\u53ca\u6d3b\u52a8\u6210\u679c\u7684\u6001\u5ea6\u3002 <\/p>\n
\u5173\u952e\u7684\u793e\u4f1a\u6587\u5316\u56e0\u7d20\uff1a <\/p>\n
\u00b7 \u5987\u5973\u751f\u80b2\u7387 <\/p>\n
\u00b7 \u4eba\u53e3\u7ed3\u6784\u6bd4\u4f8b <\/p>\n
\u00b7 \u6027\u522b\u6bd4\u4f8b <\/p>\n
\u00b7 \u7279\u6b8a\u5229\u76ca\u96c6\u56e2\u6570\u91cf <\/p>\n
\u00b7 \u7ed3\u5a5a\u6570\u3001\u79bb\u5a5a\u6570 <\/p>\n
\u00b7 \u4eba\u53e3\u51fa\u751f\u3001\u6b7b\u4ea1\u7387 <\/p>\n
\u00b7 \u4eba\u53e3\u79fb\u8fdb\u79fb\u51fa\u7387 <\/p>\n
\u00b7 \u793e\u4f1a\u4fdd\u969c\u8ba1\u5212 <\/p>\n
\u00b7 \u4eba\u53e3\u9884\u671f\u5bff\u547d <\/p>\n
\u00b7 \u4eba\u5747\u6536\u5165 <\/p>\n
\u00b7 \u751f\u6d3b\u65b9\u5f0f <\/p>\n
\u00b7 \u5e73\u5747\u53ef\u652f\u914d\u6536\u5165 <\/p>\n
\u00b7 \u5bf9\u653f\u5e9c\u7684\u4fe1\u4efb\u5ea6 <\/p>\n
\u00b7 \u5bf9\u653f\u5e9c\u7684\u6001\u5ea6 <\/p>\n
\u00b7 \u5bf9\u5de5\u4f5c\u7684\u6001\u5ea6 <\/p>\n
\u00b7 \u8d2d\u4e70\u4e60\u60ef<\/a> <\/p>\n
\u00b7 \u5bf9\u9053\u5fb7\u7684\u5173\u5207 <\/p>\n
\u00b7 \u50a8\u84c4\u503e\u5411<\/a> <\/p>\n
\u00b7 \u6027\u522b\u89d2\u8272 <\/p>\n
\u00b7 \u6295\u8d44\u503e\u5411 <\/p>\n
\u00b7 \u79cd\u65cf\u5e73\u7b49\u72b6\u51b5 <\/p>\n
\u00b7 \u8282\u80b2\u63aa\u65bd\u72b6\u51b5 <\/p>\n
\u00b7 \u5e73\u5747\u6559\u80b2\u72b6\u51b5 <\/p>\n
\u00b7 \u5bf9\u9000\u4f11\u7684\u6001\u5ea6 <\/p>\n
\u00b7 \u5bf9\u8d28\u91cf\u7684\u6001\u5ea6 <\/p>\n
\u00b7 \u5bf9\u95f2\u6687<\/a>\u7684\u6001\u5ea6 <\/p>\n
\u00b7 \u5bf9\u670d\u52a1\u7684\u6001\u5ea6 <\/p>\n
\u00b7 \u5bf9\u8001\u5916\u7684\u6001\u5ea6 <\/p>\n
\u00b7 \u6c61\u67d3\u63a7\u5236 <\/p>\n
\u00b7 \u5bf9\u80fd\u6e90\u7684\u8282\u7ea6 <\/p>\n
\u00b7 \u793e\u4f1a\u6d3b\u52a8\u9879\u76ee <\/p>\n
\u00b7 \u793e\u4f1a\u8d23\u4efb <\/p>\n
\u00b7 \u5bf9\u804c\u4e1a\u7684\u6001\u5ea6 <\/p>\n
\u00b7 \u5bf9\u6743\u5a01\u7684\u6001\u5ea6 <\/p>\n
\u00b7 \u57ce\u5e02\u3001\u57ce\u9547\u548c\u519c\u6751\u7684\u4eba\u53e3\u53d8\u5316 <\/p>\n
\u00b7 \u5b97\u6559\u4fe1\u4ef0\u72b6\u51b5 <\/p>\n
(\u56db) \u6280\u672f\u73af\u5883<\/a>\uff08Technological Factors\uff09 <\/h2>\n \u6280\u672f\u73af\u5883\u9664\u4e86\u8981\u8003\u5bdf\u4e0e\u4f01\u4e1a\u6240\u5904\u9886\u57df\u7684\u6d3b\u52a8\u76f4\u63a5\u76f8\u5173\u7684\u6280\u672f\u624b\u6bb5\u7684\u53d1\u5c55\u53d8\u5316\u5916\uff0c\u8fd8\u5e94\u53ca\u65f6\u4e86\u89e3\uff1a <\/p>\n
\u2474\u56fd\u5bb6\u5bf9\u79d1\u6280\u5f00\u53d1\u7684\u6295\u8d44\u548c\u652f\u6301\u91cd\u70b9\uff1b <\/p>\n
\u2475\u8be5\u9886\u57df\u6280\u672f\u53d1\u5c55\u52a8\u6001\u548c\u7814\u7a76\u5f00\u53d1\u8d39\u7528\u603b\u989d\uff1b <\/p>\n
\u2476\u6280\u672f\u8f6c\u79fb<\/a>\u548c\u6280\u672f\u5546\u54c1\u5316\u901f\u5ea6\uff1b <\/p>\n
\u2477\u4e13\u5229\u53ca\u5176\u4fdd\u62a4\u60c5\u51b5\uff0c\u7b49\u7b49\u3002 <\/p>\n
PEST\u5206\u6790\u7684\u5e94\u7528<\/p>\n
PEST\u5206\u6790\u76f8\u5bf9\u7b80\u5355\uff0c\u5e76\u53ef\u901a\u8fc7\u5934\u8111\u98ce\u66b4\u6cd5<\/a>\u6765\u5b8c\u6210\u3002 <\/p>\n
PEST\u5206\u6790\u7684\u8fd0\u7528\u9886\u57df\u6709\uff1a \u516c\u53f8\u6218\u7565\u89c4\u5212<\/a>\u3001\u5e02\u573a\u89c4\u5212\u3001\u4ea7\u54c1\u7ecf\u8425\u53d1\u5c55\u3001\u7814\u7a76\u62a5\u544a\u64b0\u5199\u3002 <\/p>\n
PEST\u5206\u6790\u7684\u53d8\u5f62<\/p>\n
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\u00b7 =”http:\/\/<\/span>wiki.mbalib.com\/wiki\/ST<\/span>EEPLE%E5%88%86%E6%9E%90<\/span><\/a>“>STEEPLE\u5206\u6790 – Social\/Demographic, Technological, Economic, Environmental, Political, Legal, Ethical <\/p>\n
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